ERP Implementation Failure at Revlon

Case Code: ITSY116
Case Length: 13 Pages
Period:
Pub Date: 2020
Teaching Note: Available

Price: Rs.400
Organization: Revlon, Inc.
Industry: Cosmetics & Toiletries
Countries: United States
Themes: Enterprise Resource Planning, Management of Information Systems, ERP Failure,Change & Risk Management in ERP implementation

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Revlon was founded in 1932 by brothers Charles and Joseph Revson along with chemist Charles Lachman. They introduced an opaque nail enamel that came in different shades and went on to become very popular.

In 1955, Revlon began to expand globally and went public with its initial stock price at US$12.The company also branched out into other types of beauty products including hair coloring, face powder, and fragrance. In 1968, in partnership with designer Norman Norell, the company launched Norell, America’s first designer fragrance, which grossed US$1 million in sales in its first year.

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