Netflix: Leveraging Artificial Intelligence (AI) to Dominate the Streaming Market
| Case Code: ITSY139 Case Length: 15 Pages Period: - Pub Date: 2024 Teaching Note: Available |
Price: Rs.500 Organization: Netflix, Inc. Industry: Leisure & Entertainment Countries: United States Themes: Artificial Intelligence, Competitive Strategy, Technology in Entertainment,Business Analytics |
Abstract Case Intro 1 Case Intro 2 Excerpts
Netflix Becomes The World’s Largest Streaming Platform
Netflix was founded in 1997 by Reed Hastings (Hastings) and Marc Randolph to provide Digital Video Disc (DVD) sales and rental by mail, a business model which proved to be a game-changer in the video-renting market. Netflix then introduced a subscription model, where customers could rent DVDs online for a fixed fee per month (See Exhibit I).
Over the years, the company successfully shifted its business model multiple times and consequently experienced immense growth. In 2007, in a move away from its main business, Netflix introduced streaming media and video on demand (VOD) that catered to a global audience. It offered a film and television series library through distribution deals with movie companies. A year later, it exited the DVD rental business.
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