Ninjacart: Building Cost Effective Agricultural Supply Chain from Farm to Store
| Case Code: ITSY130 Case Length: 7 Pages Period: 2015-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization: Industry: Agriculture & Forestry Countries: India Themes: Digital Marketplace, Supply Chain Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In May 2021, Ninjacart, an agri supply chain startup based in Bengaluru in India, announced that it had raised US$ 9.5 million from an existing investor, Syngenta Group Ventures. With the latest funding, Ninjacart achieved a valuation of US$ 502 million. Ninjacart was in the agribusiness and supplied farm fresh produce to businesses, retailers, and restaurants spread across seven cities of India – Chennai, Hyderabad, Bengaluru, Pune, Delhi, Mumbai, and Gurugram. As of May 2021, the company said it had a network of 1,200 warehouses and 200 collections centers across the country and that it handled the movement of 1,400 tons of farm fresh produce from Indian villages on a daily basis...
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