Rebel Foods: Reinventing Cloud Kitchens through Innovative Tech
| Case Code: ITSY127 Case Length: 16 Pages Period: 2016-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization: Rebel Foods Pvt. Ltd Industry: Foodservice Countries: India Themes: Innovation, Digital Strategy, Internet of Things,Business Models |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Rebel Foods was cofounded by Barman and Banerjee, graduates from the Indian Institute of Management Lucknow. Barman, a Bengali, moved to Pune, Maharashtra, in 2004 where he started working for an e-learning company called Brainvista Technologies Pvt. Ltd. While living in Pune, Barman found himself missing Bengali food, especially the egg rolls for which Bengal’s capital Kolkata was famous. The craving for Bengali food prompted Barman and his colleague Banerjee to start a small quick service restaurant (QSR) in Pune in 2004 with an investment of Rs. 3.5 million..
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