Styched: Re-Thinking Fast Fashion through AI
| Case Code: ITSY120 Case Length: 6 Pages Period: - Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization: Styched Industry: Textiles & Apparel Countries: India Themes: E-commerce, Artificial Intelligence, Operations Strategy,B2C Marketing |
Abstract Case Intro 1 Case Intro 2
Introduction
In April 2021, India-based technology-driven fast fashion brand Styched launched an exclusive merchandise platform called Styched Life that sought to bring together fan merchandise from varied sectors at one place. Satyajit Hoskote (Hoskote), Head of Business Development at Styched, said, “We are tying up with not only the well-established brands but also with smaller and upcoming artists and influencers to create and sell co-branded merchandise.”
Started in 2018, Styched was a unique D2C fashion startup founded by Soumajit Bhowmik (Bhowmik), along with Saswata Banarjee and Durga Madhab Dash (Dash), through the funds they were able to collect from friends, ex-colleagues, and old clients.
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