Chai Sutta Bar: A Successful Model in the Tea Café Business in India?
Case Code: LDEN195 Case Length: 12 Pages Period: 2016- 2023 Pub Date: 2023 Teaching Note: Not Available |
Price: Rs.200 Organization : Chai Sutta Bar Private Limited Industry :Food & Beverage Countries : India Themes: Entrepreneurship |
Abstract Case Intro 1 Case Intro 2 Excerpts
Tea Café Culture in India
In 1876, the café culture was started in Kolkata, India, with the opening of an Indian restaurant chain, Coffee House. Over the years, such cafés were opened in all the major cities in India, such as Kolkata, Delhi, and Mumbai. Gradually, this café culture became popular in the country with the opening of coffeehouse chains like India-based Café Coffee Day, Barista, and the US based-coffeehouse chain, Starbucks..
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