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Swiggy`s Delivery Model |
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INTRODUCTION |
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On December 20, 2018, India-based online food delivery company Swiggy, raised US$1billion in the largest-ever funding round by an Indian food tech startup. Post that round, Swiggy’s valuation went up to US$3.3 billion.
Since its inception in August 2014, Swiggy had focused on creating a robust delivery model consisting of its own fleet of Delivery Executives (DEs). Swiggy’s founders realized early on that to deliver the best on-demand consumer experience, Swiggy had to have its own delivery model in place rather than depend upon a third party delivery partner. Swiggy aimed to create a robust delivery model initially through its website and subsequently through the launch of its mobile application in 2015...
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