Allyson Felix: Empowering Female Athletes on and off the Track
| Case Code: LDEN181 Case Length: 15 Pages Period: 2018-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization : Saysh Industry :Retailing Countries : United States Themes: Change Management, Leading Change, Starting New Ventures, Women Entrepreneurs |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In August 2021, when American track and field sprinter and entrepreneur Allyson Michelle Felix (Allyson) (she), created history at the 2020 Olympic Games in Tokyo by winning her 10th medal, she did it wearing shoes from her own sneaker brand Saysh . Allyson won the bronze in the 400-meter race to grab her 10th Olympic medal and equal the record of former American track and field athlete Frederick Carlton Lewis (Lewis). The feat earned her the title of the ‘most decorated female track Olympian’ in the world. With 11 medals, Allyson was just behind Finland’s famous long-distance runner Paavo Nurmi (he) with his 12 Olympic medals, according to The Associated Press ..
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