FamPay - An Indian FinTech's Journey to Make Teenagers Part of the Digital Payment Ecosystem
| Case Code: LDEN167 Case Length: 8 Pages Period: 2019-2020 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization : FamPay Inc. Industry : Cards & Payments Countries : India Themes: Entrepreneurship, Entrepreneurial Strategy, Starting New Ventures, Digital Ecosystem |
Abstract Case Intro 1 Case Intro 2 Excerpts
About FamPay
FamPay was founded by Sambhav Jain (Jain) and Kush Taneja (Taneja), both IIT Roorkee alumni, in April 2019. During their engineering program at IIT Roorkee between 2015 and 2019, Jain and Taneja had worked together to create a mobile app to reduce food wastage in canteens. The success of the product led them to realize that they could work together to build more products. Both Jain and Taneja interned with startups during their final year at college to understand how the startups operated. Taneja interned as a product designer with ShareChat , Bolo , and PhonePe . Jain worked with the product team at Hotstar and AEON Learning . It was then that they decided to build a startup together. The duo opted out of campus placements to work toward building a startup..
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