Hello Tractor - Leveraging Technology to Provide Food Security & Sustainable Agriculture in Africa

Case Code: LDEN184 Case Length: 15 Pages Period: 2014-2022 Pub Date: 2022 Teaching Note: Available

Price: Rs.400 Organization : Hello Tractor Industry :Agriculture & Forestry Countries : Nigeria,Ghana Themes: Entrepreneurship and sustainability, Business Models , Supply Chain Management

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On March 1, 2020, Hello Tractor Inc. (Hello Tractor), an award-winning agricultural technology social enterprise, announced a partnership deal with US-based John Deere, Deere & Co in Africa. Reuters noted, “It’s ride-hailing, farm style. Deere & Co. is teaming up with the “Uber of tractors” in Africa and betting on a future where farmers summon machines with the touch of a button.” Jacques Taylor (Taylor), who headed John Deere’s sub-Saharan Africa business, stated that the continent badly needed more machinery to develop its farming industry but most farmers of the Sub Saharan region did not have scale to justify a large investment..

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