Ninjacart-Disrupting Fresh Produce Supply Chain in India
| Case Code: LDEN179 Case Length: 20 Pages Period: 2015-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization : Ninjakart Industry : Agriculture & Forestry Countries : India Themes: Entrepreneurship, Business Models, Business Environment, Supply Chain Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
Supply Chain in Indian Agriculture: An Overview
Agriculture was one of the most important sectors in the Indian economy. After India attained independence in 1947, it adopted an agricultural development strategy that laid emphasis on self-sufficiency in essential foods items like wheat and rice. Agriculture reforms were undertaken in the form of consolidation of holdings, abolition of landlordism, etc. About 50% of Indians were employed in the agriculture sector, contributing about 18% to India's GDP according to the Economic Survey 2017-18..
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