Nongfu Spring: Can the Chinese Bottled Water Market Leader Sustain its Position?

Case Code: LDEN188
Case Length: 10 Pages
Period: 1996-2021
Pub Date: 2022
Teaching Note: Available

Price: Rs.400
Organization : Nongfu Spring Co., Ltd.
Industry :Food & Beverage
Countries : China
Themes: Entrepreneurship, Environmental Sustainability, Sustainability

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In January 2021, Nongfu Spring Co., Ltd. (Nongfu), a bottled water and beverage company, announced that Founder and Chairman, Zhong Shanshan (Zhong) had become the sixth richest person in the world. Zhong’s fortune rose due to a 20 percent surge in the company’s share price in January 2021. As of January 2021, Zhong’s net worth was pegged at US$ 91.7 billion, ranking him next to Mark Zuckerberg, founder of Facebook. In September 2020, Nongfu devised plans for a listing on the Hong Kong stock exchange that valued the company at US$ 48 billion..

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