Paidy: A Japanese Fintech Unicorn
Case Code: LDEN186 Case Length: 9 Pages Period: 2004-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization : Paidy Industry :Financial Services Countries : Japan Themes: FinTech, Platform Ecosystem, Business Models,Product, Service Value |
Abstract Case Intro 1 Case Intro 2 Excerpts
Digital Payments in Japan
Japan became home of one of the world’s first mobile commerce innovations when NTT DoCoMo came up with its mobile wallet way back in 2004. Despite that, Japan remained a heavily cash-based economy. In purely economic terms, Japan had a lot to gain from having a strong digital payments industry. According to some forecasts, a large-scale switch to digital payments could contribute about US$15 billion to the nation’s economy. In addition, policymakers felt that digital payments could be a solution to Japan’s deflation economy mind-set..
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