Starling Bank`s Anne Boden–The Founder and CEO of a `Profitable` Challenger Bank in the UK
| Case Code: LDEN197 Case Length: 13 Pages Period: - Pub Date: 2023 Teaching Note: Available |
Price: Rs.300 Organization : Starling Bank Industry :Banking Countries : United Kingdom Themes: Banks and Banking Entrepreneurship, Sustainability,Women in Leadership |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In February 2015, Anne Boden (Anne), founder and CEO of Starling Bank (Starling), a digital bank in the UK, was at her office contemplating resigning and quitting from her startup due to an unexpected turn of events. Anne’s Chief Technology Officer, Tom Blomfield (Tom), along with some directors had quit the startup and gone on to set up another digital bank named Monzo due to some differences of opinion between her and Tom. After several days of deliberation, Anne finally decided that she would not resign. Showing immense resilience, she took charge and went on to grow her startup into one of the fastest growing digital banks in the UK. Founded in 2014 by Anne, the first woman to have ever founded a bank in the UK, Starling operated as a bank with no physical branches while at the same time providing the financial services of a traditional bank..
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