`Tiger Electric` – India’s First Electric Field Tractor
| Case Code: LDEN171 Case Length: 7 Pages Period: 1996- 2020 Pub Date: 2021 Teaching Note: Available |
Price: Rs.200 Organization : - Industry : Automotive Countries : India Themes: Innovation, Entrepreneurship, Strategy Implementation, Sustainable Innovation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On December 23, 2020, Sonalika International Tractors Limited (Sonalika) launched India’s first electric field tractor, ‘Tiger Electric’, in the country. The launch coincided with Farmers’ Day, which was being observed across the country. The electric tractor heralded a new era in agri innovation. The company was one of the leading tractor companies in India and exported its products to Europe, Africa, South America, and North America..
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