Zumba: Rocking the Fitness World with Creativity and a Customer-Centric Model

Zumba: Rocking the Fitness World with Creativity and a Customer-Centric Model
Case Code: LDEN192
Case Length: 13 Pages
Period: 2001-2022
Pub Date: 2023
Teaching Note: Available
Price: Rs.400
Organization : Zumba Fitness, LLC
Industry :Leisure & Entertainment
Countries : United States
Themes: Customer Relationship Management, New Business Development, Business Models,Brand StrategyStrategies
Zumba: Rocking the Fitness World with Creativity and a Customer-Centric Model
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On August 6, 2022, a fitness center called Penwortham Zumba Fitness hosted the ‘Zumba Summer Party 22’ with three certified Zumba instructors to raise funds and promote awareness about the Multiple Sclerosis Society of Great Britain . Speaking about how Zumba had changed his life for the better despite his suffering from a debilitating condition, Jaime Kirby, a participant at the fitness center, said, “I was diagnosed over ten years ago with multiple sclerosis..

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