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Canada Goose-Building a Global Luxury Apparel Brand |
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INTRODUCTION |
| Canada-based performance luxury apparel brand Canada Goose Holdings Inc. (Canada Goose) emerged as a global player after Dani Reiss (Reiss) became the third generation President and CEO of the company in 2001. Canada Goose, founded in 1957 by Reiss’ grandfather, sold highly expensive down-filled parkas priced between $ 600 and $1500 . The functional down jacket used in harsh winters soon became popular among urbanites and the brand became associated with warmth provided by superior materials like down filler, highly technical fabric, real fur, etc...
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PayPal (11 USD)
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