In March 2019, Chinese beverage start-up and social media sensation, HeyTea, which had made a name for itself by serving unique tea concoctions, diversified its offerings at select stores to include coffee. Like its tea offerings, HeyTea also offered distinctive coffee brews. HeyTea’s young Chinese owner, Nie Yunchen (Yunchen), said, “We don’t want to make traditional coffee drinks. We want to find new inspirations.”

HeyTea advertised the launch of its coffee offerings on social media website WeChat. The coffee drinks were priced almost the same as the tea drinks. Reiterating its earlier declaration of using the best ingredients for its beverages, HeyTea claimed that it its coffee was made from the finest quality Arabica coffee beans sourced from Ethiopia, Panama, and Tanzania..

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