On May 22, 2018, India’s largest premium streaming platform, Hotstar, attracted 8.26 million concurrent viewers for the final cricket match of the Indian Premier League (IPL) 2018 (April–May), thereby breaking all previous records in online video streaming across the world. The Chief Executive Officer (CEO) of Hotstar, Ajit Mohan (Mohan), said, “Four years ago, when we started streaming IPL, 8 million viewers would have been a big deal for the whole tournament. It is not just about the scale, however. It is about reinventing the sports experience online.”
In 2015, Hotstar, a part of India’s leading TV network, STAR India Private Limited (STAR), was launched as a free streaming service on mobile and web. STAR aimed to capitalize on the rising number of internet users who were using laptops, tablets, and smartphones for their entertainment needs. Hotstar had a host of features that provided a rich viewing experience to its subscribers.
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PayPal (11 USD)
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