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Case Code: MKTG403
Case Length: 15 Pages 
Period: 1993-2018   
Pub Date: 2019
Teaching Note: Available
Price:Rs.400
Organization : Kalyan Jewellers India Private Limited
Industry :Metals & Mining
Countries : India
Themes: Marketing Strategy/Entrepreneurial Strategy/Business Models/Family Business
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India`s Kalyan Jewellers – Winning with a Hyperlocal Strategy

 
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INTRODUCTION

In September 2018, one of India’s largest jewelry store chains, Kalyan Jewellers India Private Limited (KJ), announced aggressive expansion plans to double the number of its retail stores to 250, both in India and abroad. As of FY 2017-18, KJ operated 121 stores in India and was also present in the Gulf Cooperation Council (GCC) , wherein it had operations in the UAE, Qatar, Oman, and Kuwait. Growing at a compound annual growth rate of over 10% since FY2015, KJ had notched up revenues of Rs .105.8 billion in FY2018...

 

 
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