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Case Details

Case Code: MKTG398
Case Length: 11 Pages 
Period: 2011-2019   
Pub Date: 2019
Teaching Note: Available
Price:Rs.300
Organization : -
Industry :-
Countries : India
Themes: Marketing Campaigns/Marketing Strategy/Digital Technologies/Digital Marketing/Digital Campaigns/Marketing Mix/Marketing Promotions/Social Media/Media Mix/ Ad Campaign
Case Studies  
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Dabur`s Digital Marketing Initiatives

 

ABSTRACT

 
The case “Dabur’s Digital Marketing Initiatives” talks about the role of digital marketing in the success of Dabur India (Dabur). The case starts with a brief history of Dabur. It then describes the company’s digital marketing initiatives, which include the launch of an online shopping portal and use of different social media platforms for promoting the company’s products. The case also touches upon the launch of different digital campaigns by Dabur. It then describes the impact of various digital marketing strategies on the performance of the company. It also highlights the challenges Dabur faced and its future plans.
 
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Issues

The case is structured to achieve the following teaching objectives:
  • Understand the importance of digital marketing in reaching out to/connecting with the millennials.
  • Understand how social media act as a potent digital marketing tool, more so for an FMCG company.
  • Understand the importance of the marketing mix for the success of an FMCG company.
  • Understand how an FMCG company can create a competitive advantage with the help of digital marketing tools.
  • Understand how digital technologies will play a pivotal role in the future of marketing FMCG products.
Contents
INTRODUCTION
BACKGROUND
DIGITAL MARKETING INITIATIVES
DABUR’S RECENT PERFORMANCE
ROAD AHEAD
EXHIBITS

Keywords

Dabur; Digital Marketing Initiatives; Marketing Strategy; Marketing Mix; Digital Campaigns; Social Media; Marketing Promotions; Ad Campaigns; Brand Management; ‘Brave and Beautiful’; ‘AmPrettyTough’; ‘HelpPreventDengue’; ‘ImmunityForYou’

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