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Case Code: MKTG401
Case Length: 9 Pages 
Period: 2019   
Pub Date: 2019
Teaching Note: Available
Price:Rs.300
Organization : SellMed
Industry :Healthcare and Services
Countries : India
Themes: Sales Force Management/B2B Marketing/Sales Management
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SellMed Online: Selling to Corporate Clients

 
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INTRODUCTION

Silvia John (Silvia) was happy with the progress SellMed Online Pvt. Ltd, (SellMed) was making in adding new corporate clients for the company’s online pharma retail and lab testing services. In the three years that she had been with SellMed as National Sales Manager (since 2016), Silvia had put in place a standardized Corporate Outreach Program with clearly outlined procedures and an action plan to be followed by the sales team. However, she intended to expand into newer areas, especially Tier 2 and 3 towns. She also wanted her sales team to be more productive and to improve the success rate of sales closure from the current 50% to more than 60%...

 

 
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