Big Bang Food Tech: Can It Successfully Replicate The E-Commerce Rollup Model In The Indian Food Sector?

Big Bang Food Tech: Can It Successfully Replicate The E-Commerce Rollup Model In The Indian Food Sector?
Case Code: MKTG456
Case Length: 7 Pages
Period: 2021-2023
Pub Date: 2023
Teaching Note: Available
 Price: Rs.300
Organization : HDA Flavour Pvt Ltd (trading as Big Bang Food Tech)
Industry :Foodservice
Countries : India
Themes: Brand Development, Business Models, Growth Strategy,Entrepreneurship
Big Bang Food Tech: Can It Successfully Replicate The E-Commerce Rollup Model In The Indian Food Sector?
Abstract Case Intro 1 Case Intro 2 Excerpts

India’s Foodtech Industry

FoodTech — a union of the words food and technology — involved companies and projects that used technologies like Internet of Things (IoT), Big Data, and Artificial Intelligence (AI) to help transform the traditional AgriFood industry into a new, sustainable, and efficient sector in all its stages, from food preparation to its distribution and consumption..

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