Firstcry.com`s Marketing Strategy

Case Code: MKTG458
Case Length: 15 Pages
Period: 2010- 2023
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization : Firstcry.com
Industry :e-commerce
Countries : India
Themes: Digital Marketing, Marketing Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Indian Baby Care Products Market

In 1947, the US-based Healthcare conglomerate, Johnson & Johnson (J&J) entered the Indian baby care products market with the launch of its baby powder. Gradually, many other companies such as US-based consumer goods corporation Proctor and Gamble (P&G), India based pharmaceutical company Himalaya, Switzerland-based food and drink processing conglomerate Nestlé, and India-based baby care products company Me N Moms entered this market..

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