Hasbro`s Kidult-Centric Business Strategy: Navigating Nostalgia for Success?

Case Code: MKTG461
Case Length: 13 Pages
Period:
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization : Hasbro, Inc.
Industry :Retailing
Countries : United States
Themes: Brand Strategy Product Strategy & Design, Brand Development,Segmentation

Abstract Case Intro 1 Case Intro 2 Excerpts

About Hasbro

In 1923, three siblings, Herman, Hillel, and Henry Hassenfeld, migrated from Poland to the US and began selling textile leftovers. Later, they transitioned to using the textile remnants to make and sell hat liners and pencil-box covers. Gradually, they began crafting their own pencils and pencil cases. In 1926, the company Hassenfeld Brothers Inc. was incorporated (See Exhibit VI). In the 1940s, the company pivoted to toy manufacturing as an extension of its line of school supplies. It introduced its first offerings: doctor and nurse kits, along with modeling clay..

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