HubSpot`s Inbound Marketing Strategy for SaaS Businesses
| Case Code: MKTG426 Case Length: 12 Pages Period: 2006-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.300 Organization : HubSpot, Inc. Industry :Technology & Communications Countries : United States Themes: Sales Management/ B2B Marketing/ Sales Force Management/Marketing Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Inbound Marketing for the New Market Realities
According to HubSpot, “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.” The inbound marketing concept grew in popularity as it was a practical and efficient method to attract consumers in an information age. Sales and marketing personnel who adopted the concept saw their roles transform from providing information about their products/services and closing sales to that of consultants whose goal was to earn the trust of consumers by understanding their unmet needs and providing them with information about the best available solutions...
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