IKEA`s Innovative Marketing Campaign: `Buy with Your Time`

Case Code: MKTG462
Case Length: 7 Pages
Period: 2020-2021
Pub Date: 2024
Teaching Note: Available

Price: Rs.300
Organization : IKEA
Industry :Furniture Retail
Countries : United Arab Emirates
Themes: Advertising & Promotion

Abstract Case Intro 1 Case Intro 2 Excerpts

A Note on Ikea

IKEA, a leading global furniture retailer from Sweden, was popular for its ready to assemble furniture, household products, accessories, and innovation. The company was started by a 17-year-old boy, Ingvar Kamprad in 1943..

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