JioMart: Changing the Dynamics of Retail Industry in India
| Case Code: MKTG420 Case Length: 10 Pages Period: 2019-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.300 Organization : Reliance Retail Limited Industry :Retailing Countries : India Themes: Marketing Strategy/ Channel Strategy & Development/ Strategy Implementation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background
The Reliance Group, an Indian conglomerate, was founded by Dhirajlal Hirachand Ambani, popularly known as Dhirubhai. He founded Reliance in 1966 as a textile company in Mumbai, India. In 1973, the firm was renamed as Reliance Industries Limited. Later, Reliance entered into financial services, petroleum refining, and the power sector. After the death of Dhirubhai in 2002, his two sons Mukesh and Anil Ambani (Anil) took over as heads of the company. The company increased its dominance in the country’s petrochemical sector through the acquisition of Indian Petrochemical Corporation in 2002,..
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