OnePlus: A Chinese Success Story in India
| Case Code: MKTG419 Case Length: 16 Pages Period: 2014-2020 Pub Date: 2020 Teaching Note: Available |
Price: Rs.500 Organization : OnePlus Industry :Smartphone Manufacturer Countries : India Themes: International Marketing/ Business Strategy/ International Management/Globalization Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
About OnePlus
OnePlus was co-founded in late 2013 by former OPPO executives Lau and Carl Pei (Pei). With its “Never Settle” motto, OnePlus aimed to provide the best possible technology to users globally by creating elegantly designed smartphones with premium build quality and high-performance hardware. Its business model was built around generating razor-thin margins and giving as much value as possible back to its users in the form of lower prices. OnePlus minimized overhead costs by manufacturing fewer units and limiting its inventory...
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