Search for Cases

Case Details

Case Code: OPER140
Case Length: 10 Pages 
Period: 2000-2019      
Pub Date: 2020
Teaching Note: Available
Price:Rs.300
Organization : ASOS PLC
Industry :Retailing
Countries : United Kingdom
Themes: Operations and Supply Chain Management/Logistics & Supply Chain/International Operations/Distribution
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Botched up Operational Revamps at ASOS

-
 

ABSTRACT

 
ASOS, a British online retailer launched in 2000, sold clothes and other fashion accessories. Its clientele were primarily in the age group of 20 – 30. In July 2019, ASOS issued a profit warning, stating that the profits would be a third lower than what was expected in the year. This was the third profit warning in seven months, the first coming right before Christmas in 2018, after which the company lost 60% of its value. These profit warnings were issued after problems erupted during ASOS’s migration to an automated warehouse system in its Berlin warehouse. The other issue ASOS faced at the same time was at its Atlanta warehouse where the company said it had failed to effectively plan the expansion of its global presence.

 
Operations Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies
or
Operations Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies
or
PayPal (7 USD)

 

Issues

The case is structured to achieve the following teaching objectives:
  • Evaluate the challenges of warehouse automation.
  • Understand the risks in global supply chains.
Contents
INTRODUCTION
ABOUT ASOS
THE BUSINESSMODEL
HICCUPS AT ASOS
WAREHOUSE AUTOMATION CRISIS
WHAT LIES AHEAD?
EXHIBITS

Keywords

Warehouse Automation; Global Supply Chain; Supply Chain Risks

INTRODUCTION - Next Page>>