|
| Search for Cases |
|
Case Details |
|
|
|
|
Popeyes Chicken Sandwich – A Marketing Triumph or a Supply Chain Disaster? |
|
| - |
|
|
|
| <<Previous Page |
INTRODUCTION |
| |
On August 12, 2019, Popeyes Louisiana Kitchen Inc. (Popeyes) added a temporary item to its menu – Fried Chicken Sandwich. A week after the launch, its competitor, Chick-Fil-A , put out a tweet in which it took a jab at Popeyes’ new product while declaring its own sandwich as the original. This sparked a war of words on Twitter, with other fast food restaurants like Wendy’s wading into the battle.
The resulting social media spat among these well known fast food chains rapidly went viral, creating hype about Popeyes’ Chicken Sandwich. People started flocking to Popeyes outlets to try the most talked about chicken sandwich... |
| |
 |
| or |
 |
| or |
PayPal (7 USD)
|
|
|
| |
|
| |
| ABOUT POPEYES - Next Page>> |
| |
|
| |
|
|
|
