Search for Cases

Case Details

Case Code: OPER128
Case Length: 17 Pages 
Period: 1990-2018      
Pub Date: 2019
Teaching Note: Available
Price:Rs.400
Organization : Rolls-Royce plc
Industry :Aerospace
Countries : UK; Global
Themes: Supply Chain Integration/Aftermarket Services/Industrial Marketing
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Rolls-Royce`s Customer Service and Aftermarket Services

 
<<Previous Page 

INTRODUCTION

 
If a customer was marooned in any corner of the world and his/her aircraft engine would not start, help would be on its way within 24 hours if he/she called UK-based aero engine manufacturer, Rolls-Royce plc (Rolls-Royce) or pushed the AOG (aircraft on ground) on the Rolls-Royce Business Aviation Availability App. Rolls-Royce would service the engine for free if the customer was part of the company’s engine maintenance program, the CorporateCare program. As of April 2018, more than 2,200 Rolls-Royce powered business jets were part of the CorporateCare engine maintenance program and around 98% of engine problems were resolved within 24 hours. However, since late 2017 the company had been experiencing mechanical problems with its Trent 1000 engines installed on Boeing 787 Dreamliners. It was reported that one out of four Boeing 787s flying all over the world could face a problem that could lead to either the flight getting cancelled or the passenger being forced to fly on another less comfortable plane..
 
Operations Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies
or
Operations Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies
or
PayPal (9 USD)

 

 
BACKGROUND NOTE - Next Page>>