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Supply Chain Transformation at Starbucks (B) |
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INTRODUCTION |
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Former CEO and Chairman of US-based coffee company and coffeehouse chain Starbucks Corporation (Starbucks), Charles Schultz (Schultz) returned to the company amidst its dwindling fortunes in 2008. The sales were falling but the supply chain costs were increasing. Between 2007 and 2008, while the same store sales fell by 10%, the supply chain costs increased from US$ 750 million to US$ 825 million... |
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THE TRANSFORMATION - Next Page>> |
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