Nandu`s Foods: Using Technology to Build an Integrated Omnichannel Meat Brand
| Case Code: OPER153 Case Length: 8 Pages Period: 2016-2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization : Nandu’s Foods Pvt. Ltd. (Nandu’s) Industry : Retailing Countries : India Themes: Operations and Supply Chain Management , Supply Chain Management , Customer Relationship Management, Information Systems |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
Nandu’s Foods Pvt. Ltd. (Nandu’s), a Bengaluru-based meat start-up and the retail arm of the Nanda Group , grew 200% every year between 2018 and 2021. In April 2021, the company registered revenue of around INR500 million and claimed to be profitable at an operational level. Nandu’s offered healthy, hygienic, fresh, and high-quality poultry meat that was free from antibiotic residue, steroids, chemicals, and hormones. Nandu’s was a fully integrated farm-to-fork meat retail brand that followed a hyperlocal and omnichannel sales strategy..
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