Udaan-Building an Alternative Distribution Network for Small & Medium Businesses
| Case Code: OPER149 Case Length: 10 Pages Period: 2016-2021 Pub Date: 2021 Teaching Note: Available |
Price: Rs.250 Organization : Udaan Industry :Transport & Logistics Countries : India Themes: Digital Marketplace,Logistics & Supply Chain,Disruption,Unicorns |
Abstract Case Intro 1 Case Intro 2 Excerpts
The Primary Challenges Faced by Unorganized Retail Sector
India’s retail industry was one of the major drivers of the Indian economy. Despite its sheer size and potential, the industry remained largely unorganized, comprised by millions of small and medium-sized retailers. The organized segment accounted for just 10-12% of the overall sector in 2017 . Although e-commerce and retail giants such as Amazon, Walmart, Avenue Supermarts, and Reliance Retail had invested billions of dollars in the retail market, the small mom and pop stores continued to be popular among Indians, especially in the hinterland. However, these small-time retailers faced numerous challenges on a daily basis, including sourcing quality goods at the right prices, having access to fairly priced working capital, having a reliable logistics network, etc...
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