Garçon Wines` Sustainable and Cost-effective Wine Bottles

Case Code: PROM016
Case Length: 07 pages
Period: 2022-23
Pub Date: 2023
Teaching Note: Available

Price: Rs.300
Organization: Garçon Wines
Industry: Food & Beverage
Countries: United Kingdom
Themes: Operations Management,Corporate Strategy,

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In March 2022, UK-based wine bottle manufacturing and packaging company Garçon Wines (Garçon), announced that it was spinning off its packaging business under the brand name Packamama . (Refer Exhibit I for Packamama logo). This move was expected to reflect the business’ values, offerings, and future direction better. The company said it wanted to continue its focus on wine and had decided to spin off the packaging business with a new identity..

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