Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Consumer Behavior Short Case Studies

Case Study Search
Pricing Information
How to Order

1 | 2 |
Case Title   Case Code Buy Case
Online Matrimony Services in India Details CLCB027

Blogging the Way to Victory Details CLCB026

Dove - Campaigning for Real Beauty Details CLCB025

Tupperware - Influencing Opinions through Word-of-Mouth Details CLCB024

The Harley-Davidson Experience Details CLCB023

Diesel - Style Dictator of the Rebels Details CLCB022

IKEA - Taking the Customization Route? Details CLCB021

Krispy Kreme - Maintaining Consumer Loyalty Details CLCB020

Shared Values - A Campaign Gone Hollow? Details CLCB019

GAP - Bridging the Gaps in its Offerings Details CLCB018

Intel's Entry into Consumer Electronics - Trying a New Trade Details CLCB017

Deloitte - Cutting the "Bull" With Bullfighter Details CLCB016

Evolution of the UPS Logo Details CLCB015

Kohl's Tie-Up with Estée Lauder - Influencing Customer Perceptions Details CLCB014

Corporate Social Responsibility - Are Corporates Walking the Talk? Details CLCB013

IBM - Venturing into Life Sciences Details CLCB012

The Royal Warrant - Celebrity Endorsement Details CLCB011

Einstein - A Relatively Popular Personality Details CLCB010

Dave Thomas - The Guiding Compass of Wendy's Details CLCB009

Balbir Pasha - The Baadshah of Aids Campaigns in India Details CLCB008

Lloyds TSB - Galloping to the Campuses Details CLCB007

Elvis Presley - Still Rocking Details CLCB006

South Africa - The Tourism Destination Details CLCB005

Pepsodent - Charting Growth in Indian Oral Care Market through Segmentation  Details CLCB004

McDonald's - Winning Hearts in an Alien Territory Details CLCB003

Coke - Reaping the Benefits of Going Rural Details CLCB002

UPS - Researching to Re-brand Details CLCB001



Short Case Studies

Business Ethics
Business Environment
Business Strategy
Consumer Behavior
Human Resource Management
Industrial Marketing
International Marketing
IT and Systems
Marketing Communications
Marketing Management
Sales and Distribution Management
Services Marketing