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Case Title   Case Code Buy Case
Tata Motors` Project Neev: Rural Influencer Marketing Case Study, Marketing Management Short  Case Studies Tata Motors` Project Neev: Rural Influencer Marketing Details CLMM165

Copyright Infringement War between Britannia and ITC Case Study, Marketing Management Short  Case Studies Copyright Infringement War between Britannia and ITC Details CLMM164

Bulbul: Wooing Rural Online Shoppers through Video-commerce Case Study, Marketing Management Short  Case Studies Bulbul: Wooing Rural Online Shoppers through Video-commerce Details CLMM163

Amul Forays into Carbonated Drinks Market Case Study, Marketing Management Short  Case Studies Amul Forays into Carbonated Drinks Market Details CLMM162

Fortune Rice Bran `Heart Healthy Oil` Brand Ambassador Suffers a Heart Attack Case Study, Marketing Management Short  Case Studies Fortune Rice Bran `Heart Healthy Oil` Brand Ambassador Suffers a Heart Attack Details CLMM161

Zenoti`s AI-Driven Smart Marketing Tool Case Study, Marketing Management Short  Case Studies Zenoti`s AI-Driven Smart Marketing Tool Details CLMM160

KFC India`s Digital Marketing Campaigns Case Study, Marketing Management Short  Case Studies KFC India`s Digital Marketing Campaigns Details CLMM159

&Me: India`s First Dedicated Women`s Health and Wellness Brand Case Study, Marketing Management Short  Case Studies &Me: India`s First Dedicated Women`s Health and Wellness Brand Details CLMM158

Shopmatic: Reimagining eCommerce Solutions for Entrepreneurs and Small Businesses in India Case Study, Marketing Management Short  Case Studies Shopmatic: Reimagining eCommerce Solutions for Entrepreneurs and Small Businesses in India Details CLMM157

Bacardi`s Tryst with Experiential Marketing to Woo Indian Millennials Case Study, Marketing Management Short  Case Studies Bacardi`s Tryst with Experiential Marketing to Woo Indian Millennials Details CLMM156

CARS24 Creates a Differentiated Experience in Indian Used Car Marketplace Case Study, Marketing Management Short  Case Studies CARS24 Creates a Differentiated Experience in Indian Used Car Marketplace Details CLMM155

Britannia`s Rural Market Push Case Study, Marketing Management Short  Case Studies Britannia`s Rural Market Push Details CLMM154

Samsung and Disha Patani: Influencer Marketing Fail Case Study, Marketing Management Short  Case Studies Samsung and Disha Patani: Influencer Marketing Fail Details CLMM153

Mondelez India`s AI Powered Hyper-Personalized Ad Campaign Case Study, Marketing Management Short  Case Studies Mondelez India`s AI Powered Hyper-Personalized Ad Campaign Details CLMM152

Mamaearth`s `Goodness Inside` Brand Communications Case Study, Marketing Management Short  Case Studies Mamaearth`s `Goodness Inside` Brand Communications Details CLMM151

Bata`s Direct Marketing Initiatives Case Study, Marketing Management Short  Case Studies Bata`s Direct Marketing Initiatives Details CLMM150

Flipkart - Making Online Shopping Affordable for Tier II Shoppers Case Study, Marketing Management Short  Case Studies Flipkart - Making Online Shopping Affordable for Tier II Shoppers Details CLMM149

The Journey from Vodafone Idea to Vi Case Study, Marketing Management Short  Case Studies The Journey from Vodafone Idea to Vi Details CLMM148

Sales Force Compensation Best Practices at HubSpot Case Study, Marketing Management Short  Case Studies Sales Force Compensation Best Practices at HubSpot Details CLMM147

Parle Must Get the Marketing Mix Right for Rol-a-Cola 2.0 Case Study, Marketing Management Short  Case Studies Parle Must Get the Marketing Mix Right for Rol-a-Cola 2.0 Details CLMM146

J&J India Uses Tiktok to Connect with Indian Teenage Girls Case Study, Marketing Management Short  Case Studies J&J India Uses Tiktok to Connect with Indian Teenage Girls Details CLMM145

Swiggy`s `Voice of Hunger` Instagram Campaign Case Study, Marketing Management Short  Case Studies Swiggy`s `Voice of Hunger` Instagram Campaign Details CLMM144

Reckitt Benckiser`s Dettol Co-Created with Moms Case Study, Marketing Management Short  Case Studies Reckitt Benckiser`s Dettol Co-Created with Moms Details CLMM143

Safaricom Uses Marketing Research Insights to Turn a Crisis on Its Head Case Study, Marketing Management Short  Case Studies Safaricom Uses Marketing Research Insights to Turn a Crisis on Its Head Details CLMM142

Consumer Minimalism: The KonMari Lifestyle Brand Case Study, Marketing Management Short  Case Studies Consumer Minimalism: The KonMari Lifestyle Brand Details CLMM141

Can Zomato Continue its Deep Discounting Strategy? (Abridged) Case Study, Marketing Management Short  Case Studies Can Zomato Continue its Deep Discounting Strategy? (Abridged) Details CLMM140

HUL`s Mobile Marketing Campaign: Kan Khajura Tesan Case Study, Marketing Management Short  Case Studies HUL`s Mobile Marketing Campaign: Kan Khajura Tesan Details CLMM139

Hidesign`s Positioning Challenge in India Case Study, Marketing Management Short  Case Studies Hidesign`s Positioning Challenge in India Details CLMM138

HUL`S Re-launch of Ayush to Combat Patanjali Case Study, Marketing Management Short  Case Studies HUL`S Re-launch of Ayush to Combat Patanjali Details CLMM137

Ek Kadam Unnati Ki Aur (EKUKA): Intel`s Initiative to Boost Digitization in Rural India Case Study, Marketing Management Short  Case Studies Ek Kadam Unnati Ki Aur (EKUKA): Intel`s Initiative to Boost Digitization in Rural India Details CLMM136

The Debacle of Amazon`s Fire Phone Case Study, Marketing Management Short  Case Studies The Debacle of Amazon`s Fire Phone Details CLMM135

Paper Boat: Riding on the Tide of Nostalgia Case Study, Marketing Management Short  Case Studies Paper Boat: Riding on the Tide of Nostalgia Details CLMM134

Peugeot Acquires India`s Iconic Car brand Ambassador Case Study, Marketing Management Short  Case Studies Peugeot Acquires India`s Iconic Car brand Ambassador Details CLMM133

Amazon Prime Video: Positioning Strategy in India Case Study, Marketing Management Short  Case Studies Amazon Prime Video: Positioning Strategy in India Details CLMM132

Sales Territory Design: An Exercise Case Study, Marketing Management Short  Case Studies Sales Territory Design: An Exercise Details CLMM131

Increasing Internet Engagement of a Facebook Group Case Study, Marketing Management Short  Case Studies Increasing Internet Engagement of a Facebook Group Details CLMM130

Nestle India: Rebuilding the Brand Case Study, Marketing Management Short  Case Studies Nestle India: Rebuilding the Brand Details CLMM129

Dabur’s Foray into Ready-to-Drink Ethnic Beverages Category Case Study, Marketing Management Short  Case Studies Dabur’s Foray into Ready-to-Drink Ethnic Beverages Category Details CLMM128

Freedom 251 Controversy: Smartphone at a Breakthrough Price Case Study, Marketing Management Short  Case Studies Freedom 251 Controversy: Smartphone at a Breakthrough Price Details CLMM127

Starbuck’s ‘Race Together’ Campaign Case Study, Marketing Management Short  Case Studies Starbuck’s ‘Race Together’ Campaign Details CLMM126

 

 

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