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Case Title   Case Code Buy Case
Bacardi`s Tryst with Experiential Marketing to Woo Indian Millennials Case Study, Marketing Management Short  Case Studies Bacardi`s Tryst with Experiential Marketing to Woo Indian Millennials Details CLMM156

CARS24 Creates a Differentiated Experience in Indian Used Car Marketplace Case Study, Marketing Management Short  Case Studies CARS24 Creates a Differentiated Experience in Indian Used Car Marketplace Details CLMM155

Britannia`s Rural Market Push Case Study, Marketing Management Short  Case Studies Britannia`s Rural Market Push Details CLMM154

Samsung and Disha Patani: Influencer Marketing Fail Case Study, Marketing Management Short  Case Studies Samsung and Disha Patani: Influencer Marketing Fail Details CLMM153

Mondelez India`s AI Powered Hyper-Personalized Ad Campaign Case Study, Marketing Management Short  Case Studies Mondelez India`s AI Powered Hyper-Personalized Ad Campaign Details CLMM152

Mamaearth`s `Goodness Inside` Brand Communications Case Study, Marketing Management Short  Case Studies Mamaearth`s `Goodness Inside` Brand Communications Details CLMM151

Bata`s Direct Marketing Initiatives Case Study, Marketing Management Short  Case Studies Bata`s Direct Marketing Initiatives Details CLMM150

Flipkart - Making Online Shopping Affordable for Tier II Shoppers Case Study, Marketing Management Short  Case Studies Flipkart - Making Online Shopping Affordable for Tier II Shoppers Details CLMM149

The Journey from Vodafone Idea to Vi Case Study, Marketing Management Short  Case Studies The Journey from Vodafone Idea to Vi Details CLMM148

Sales Force Compensation Best Practices at HubSpot Case Study, Marketing Management Short  Case Studies Sales Force Compensation Best Practices at HubSpot Details CLMM147

Parle Must Get the Marketing Mix Right for Rol-a-Cola 2.0 Case Study, Marketing Management Short  Case Studies Parle Must Get the Marketing Mix Right for Rol-a-Cola 2.0 Details CLMM146

J&J India Uses Tiktok to Connect with Indian Teenage Girls Case Study, Marketing Management Short  Case Studies J&J India Uses Tiktok to Connect with Indian Teenage Girls Details CLMM145

Swiggy`s `Voice of Hunger` Instagram Campaign Case Study, Marketing Management Short  Case Studies Swiggy`s `Voice of Hunger` Instagram Campaign Details CLMM144

Reckitt Benckiser`s Dettol Co-Created with Moms Case Study, Marketing Management Short  Case Studies Reckitt Benckiser`s Dettol Co-Created with Moms Details CLMM143

Safaricom Uses Marketing Research Insights to Turn a Crisis on Its Head Case Study, Marketing Management Short  Case Studies Safaricom Uses Marketing Research Insights to Turn a Crisis on Its Head Details CLMM142

Consumer Minimalism: The KonMari Lifestyle Brand Case Study, Marketing Management Short  Case Studies Consumer Minimalism: The KonMari Lifestyle Brand Details CLMM141

Can Zomato Continue its Deep Discounting Strategy? (Abridged) Case Study, Marketing Management Short  Case Studies Can Zomato Continue its Deep Discounting Strategy? (Abridged) Details CLMM140

HUL`s Mobile Marketing Campaign: Kan Khajura Tesan Case Study, Marketing Management Short  Case Studies HUL`s Mobile Marketing Campaign: Kan Khajura Tesan Details CLMM139

Hidesign`s Positioning Challenge in India Case Study, Marketing Management Short  Case Studies Hidesign`s Positioning Challenge in India Details CLMM138

HUL`S Re-launch of Ayush to Combat Patanjali Case Study, Marketing Management Short  Case Studies HUL`S Re-launch of Ayush to Combat Patanjali Details CLMM137

Ek Kadam Unnati Ki Aur (EKUKA): Intel`s Initiative to Boost Digitization in Rural India Case Study, Marketing Management Short  Case Studies Ek Kadam Unnati Ki Aur (EKUKA): Intel`s Initiative to Boost Digitization in Rural India Details CLMM136

The Debacle of Amazon`s Fire Phone Case Study, Marketing Management Short  Case Studies The Debacle of Amazon`s Fire Phone Details CLMM135

Paper Boat: Riding on the Tide of Nostalgia Case Study, Marketing Management Short  Case Studies Paper Boat: Riding on the Tide of Nostalgia Details CLMM134

Peugeot Acquires India`s Iconic Car brand Ambassador Case Study, Marketing Management Short  Case Studies Peugeot Acquires India`s Iconic Car brand Ambassador Details CLMM133

Amazon Prime Video: Positioning Strategy in India Case Study, Marketing Management Short  Case Studies Amazon Prime Video: Positioning Strategy in India Details CLMM132

Sales Territory Design: An Exercise Case Study, Marketing Management Short  Case Studies Sales Territory Design: An Exercise Details CLMM131

Increasing Internet Engagement of a Facebook Group Case Study, Marketing Management Short  Case Studies Increasing Internet Engagement of a Facebook Group Details CLMM130

Nestle India: Rebuilding the Brand Case Study, Marketing Management Short  Case Studies Nestle India: Rebuilding the Brand Details CLMM129

Dabur’s Foray into Ready-to-Drink Ethnic Beverages Category Case Study, Marketing Management Short  Case Studies Dabur’s Foray into Ready-to-Drink Ethnic Beverages Category Details CLMM128

Freedom 251 Controversy: Smartphone at a Breakthrough Price Case Study, Marketing Management Short  Case Studies Freedom 251 Controversy: Smartphone at a Breakthrough Price Details CLMM127

Starbuck’s ‘Race Together’ Campaign Case Study, Marketing Management Short  Case Studies Starbuck’s ‘Race Together’ Campaign Details CLMM126

HDFC Life’s Click2Protect Plus Advertising Campaign Case Study, Marketing Management Short  Case Studies HDFC Life’s Click2Protect Plus Advertising Campaign Details CLMM125

Customer Service Challenges at Rogers Communications Case Study, Marketing Management Short  Case Studies Customer Service Challenges at Rogers Communications Details CLMM124

Croma: Omni-channel Marketing Case Study, Marketing Management Short  Case Studies Croma: Omni-channel Marketing Details CLMM123

Mattel Loses Disney Princess’ Franchise to Hasbro Case Study, Marketing Management Short  Case Studies Mattel Loses Disney Princess’ Franchise to Hasbro Details CLMM122

Barbie’s Bumpy Ride in China Case Study, Marketing Management Short  Case Studies Barbie’s Bumpy Ride in China Details CLMM121

Airtel’s Call Drop Compensation Plan Case Study, Marketing Management Short  Case Studies Airtel’s Call Drop Compensation Plan Details CLMM120

Bahubali: Making of an Epic Movie Case Study, Marketing Management Short  Case Studies Bahubali: Making of an Epic Movie Details CLMM119

Snapdeal: Risks and Rewards of Celebrity Endorsement Case Study, Marketing Management Short  Case Studies Snapdeal: Risks and Rewards of Celebrity Endorsement Details CLMM118

Evolution of the Barbie Brand:  Mattel’s ‘Imagine the Possibilities’ Campaign Case Study, Marketing Management Short  Case Studies Evolution of the Barbie Brand: Mattel’s ‘Imagine the Possibilities’ Campaign Details CLMM117

 

 

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