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Case Title   Case Code Buy Case
Trademark War: Hindustan Unilever Vs Ashique Chemicals Over Sunlight and SunPlus Details CLMM098

Hero MotoCorp Ltd.: New Corporate Identity Details CLMM097

Maruti Suzuki`s Kizashi: A Child Born to the Wrong Mother? Details CLMM096

Loyalty Program Paradigm: The `Unpaid` T24 Details CLMM095

Doodles: Google`s Branding Strategy Details CLMM094

The Iconic Walkman: A Thing of the Past? Details CLMM093

Kurkure`s Innovative Marketing Strategies Details CLMM092

The Iconic Walkman: A Thing of the Past? Details CLMM090

Kurkure`s Innovative Marketing Strategies Details CLMM089

Fido Dido - An Advertising Icon Details CLMM088

Not Just Banking: Making a Positive Difference in the Customer's Life Details CLMM087

A New Bank Manager's Dilemma Details CLMM086

Vodafone Launches Ultra Low Cost Mobile Handsets for Emerging Markets Details CLMM085

Procter & Gamble's Mr Clean Advertising Icon Details CLMM084

Rebranding Ericsson in India Details CLMM083

Advertising Agencies Try Out New Business Models Details CLMM082 India's Leading Youth Social Networking Site Details CLMM081

Rebranding Shopper's Stop Details CLMM080

Times of India's 'Lead India' Campaign Details CLMM079

Fabindia: Marketing Indian Craft Traditions Details CLMM078

Future Group & Reliance ADAG Brace for the 'Big' Fight Details CLMM077 Fast Emerging as a Dominant Player in the Online Social Networking Space in India Details CLMM076

CEAT - "Raising the Bar" with the New Logo Details CLMM075

YouTube LLC's Strategy in India Details CLMM074

Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US Details CLMM073

Samsung's Strategy to Gain Market Share in The Indian Mobile Phone Market Details CLMM072

Battle for the Lavatory Care Market in India Gets Dirty Details CLMM071

The Mobile Phone's Emergence as The 'Fourth Screen' Details CLMM070

Organized Retailers in India Foraying into the Health and Wellness Market Details CLMM069

Marketing of Fairness Creams and the Question of Ethics Details CLMM068

Wal-Mart's Re-Branding Initiative Details CLMM067

Ovi: Nokia's Foray into Internet Services Details CLMM066

Nokia in Crisis Management Mode over Faulty 'Bl-5c' Batteries Details CLMM065

iShare: Rediff's Content Sharing Space Details CLMM064

Social Awareness Program to Boost Tourism in India Details CLMM063

Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels Details CLMM062

Indian Tourism Industry Rides on the 'Incredible India' Campaign Details CLMM061

JetBlue Airways' Customer Service Fiasco Details CLMM060

Pharma Firms to Stop Gifts to Doctors: Is Self Regulation the Answer? Details CLMM059

Tata Motors: Serving an 'Ace' Details CLMM058



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