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Case Title   Case Code Buy Case
Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits Details CLMM035

Green Marketing & the Menace of Greenwashing Details CLMM034

Google's Quest for the Perfect Ad Pricing Model Details CLMM033

Tasty Bites - Target Marketing in USA Details CLMM032

Surrogate Advertising Practices in Indian Liquor Industry Details CLMM031

Market Entry Strategies of Starbucks Details CLMM030

Short Messaging Service (SMS) - Emerging Tool for Advertisers Details CLMM029

Perils of Celebrity Endorsements - The Siyaram Example Details CLMM028

The Launch of Scorpio - A Sports Utility Vehicle Details CLMM027

Branding Commodity Product - Indian Salt Industry Details CLMM026

Ranbaxy and its Global Marketing Strategy Details CLMM025

Philip Morris International - Entry Strategy in India Details CLMM024

P&G's Online Marketing Research Initiatives Details CLMM023

Nutraceutical Product Market in India Details CLMM022

Nurturing a Mother Brand - Nivea Details CLMM021

Failure of New Coke Details CLMM020

McDonald's Employee Training Programs Details CLMM019

Product Management at Maruti Udyog Limited Details CLMM018

Loyalty Card Programs In Indian Retailing Details CLMM017

KVIC's Branding and Product Quality Initiatives Details CLMM016

Kellogg's Positioning Strategy in India Details CLMM015

HPCL - Customer Service Initiatives Details CLMM014

Repositioning of Honda City Details CLMM013

Branding Initiatives of Himalayan Drug Company Details CLMM012

GCMMF - Going Beyond Amul Details CLMM011

Brand Relaunch of Frooti Details CLMM010

Private Branding by FoodWorld Details CLMM009

Direct Marketing by Eureka Forbes Details CLMM008

Domestic Airlines in India - Leveraging Price Details CLMM007

Growth of the Digital Camera Market in India Details CLMM006

The Failure of Daewoo Cielo in India Details CLMM005

Customer-Centricity at Commerce Bank Details CLMM004

Soft Drinks Pesticide Controversy in India Details CLMM003

Amway in India - A Different Approach Details CLMM002

Launch of Amaron Automotive Batteries Details CLMM001



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