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Case Title   Case Code Buy Case
Dabur’s Foray into Ready-to-Drink Ethnic Beverages Category Case Study, Marketing Management Short Case Studies Dabur’s Foray into Ready-to-Drink Ethnic Beverages Category Details CLMM128

Freedom 251 Controversy: Smartphone at a Breakthrough Price Case Study, Marketing Management Short Case Studies Freedom 251 Controversy: Smartphone at a Breakthrough Price Details CLMM127

Starbuck’s ‘Race Together’ Campaign Case Study, Marketing Management Short Case Studies Starbuck’s ‘Race Together’ Campaign Details CLMM126

HDFC Life’s Click2Protect Plus Advertising Campaign Case Study, Marketing Management Short Case Studies HDFC Life’s Click2Protect Plus Advertising Campaign Details CLMM125

Customer Service Challenges at Rogers Communications Case Study, Marketing Management Short Case Studies Customer Service Challenges at Rogers Communications Details CLMM124

Croma: Omni-channel Marketing Case Study, Marketing Management Short Case Studies Croma: Omni-channel Marketing Details CLMM123

Mattel Loses Disney Princess’ Franchise to Hasbro Case Study, Marketing Management Short Case Studies Mattel Loses Disney Princess’ Franchise to Hasbro Details CLMM122

Barbie’s Bumpy Ride in China Case Study, Marketing Management Short Case Studies Barbie’s Bumpy Ride in China Details CLMM121

Airtel’s Call Drop Compensation Plan Case Study, Marketing Management Short Case Studies Airtel’s Call Drop Compensation Plan Details CLMM120

Bahubali: Making of an Epic Movie Case Study, Marketing Management Short Case Studies Bahubali: Making of an Epic Movie Details CLMM119

Snapdeal: Risks and Rewards of Celebrity Endorsement Case Study, Marketing Management Short Case Studies Snapdeal: Risks and Rewards of Celebrity Endorsement Details CLMM118

Evolution of the Barbie Brand: Mattel’s ‘Imagine the Possibilities’ Campaign Case Study, Marketing Management Short Case Studies Evolution of the Barbie Brand: Mattel’s ‘Imagine the Possibilities’ Campaign Details CLMM117

Painting a Perfect Picture Case Study, Marketing Management Short Case Studies Painting a Perfect Picture Details CLMM116

Starbucks in India:Serving the Indian Brew Case Study, Marketing Management Short Case Studies Starbucks in India:Serving the Indian Brew Details CLMM115

HUL’s Mobile Radio Service – Connecting with Customers in Media-Dark Locations Case Study, Marketing Management Short Case Studies HUL’s Mobile Radio Service – Connecting with Customers in Media-Dark Locations Details CLMM114

Honest Chops’ Pricing Dilemma Case Study, Marketing Management Short Case Studies Honest Chops’ Pricing Dilemma Details CLMM113

Hawkings Cookers Limited – The Distribution Challenge Case Study, Marketing Management Short Case Studies Hawkings Cookers Limited – The Distribution Challenge Details CLMM112

Flipkart`s Big Billion Day: Hits & Hiccups Case Study, Marketing Management Short Case Studies Flipkart`s Big Billion Day: Hits & Hiccups Details CLMM111

Google Android One: The Channel Dilemma Case Study, Marketing Management Short Case Studies Google Android One: The Channel Dilemma Details CLMM110

Amul - Repositioning to Establish `Youth Connect` Details CLMM109

HMSI Enters Mass Market with "Dream Yuga" Details CLMM108

elavO: Toilet Seat Sanitizer for Indian Women Details CLMM107

Gitanjali`s Jewelry Vending Machine Details CLMM106

Rasna`s Foray into Ready-to-Drink Beverages Market Details CLMM105

Ghari - India`s Largest Selling Detergent Powder Details CLMM104

PepsiCo`s Product Communication: Is It Ethical? Details CLMM103

Tesco`s Virtual Store in South Korea Details CLMM102

Nestlé Rebrands Milk and Curd in India Details CLMM101

Loyalty Schemes of Indian Retailers Details CLMM100

Guerrilla Marketing: Heineken Details CLMM099

Trademark War: Hindustan Unilever Vs Ashique Chemicals Over Sunlight and SunPlus Details CLMM098

Hero MotoCorp Ltd.: New Corporate Identity Details CLMM097

Maruti Suzuki`s Kizashi: A Child Born to the Wrong Mother? Details CLMM096

Loyalty Program Paradigm: The `Unpaid` T24 Details CLMM095

Doodles: Google`s Branding Strategy Details CLMM094

The Iconic Walkman: A Thing of the Past? Details CLMM093

Kurkure`s Innovative Marketing Strategies Details CLMM092

The Iconic Walkman: A Thing of the Past? Details CLMM090

Kurkure`s Innovative Marketing Strategies Details CLMM089

Fido Dido - An Advertising Icon Details CLMM088

 

 

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