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Case Title		Case Code
Tropicana Backtracks on its Package Redesign	Details	CLMM047
Amazon Kindle: Pricing Issues	Details	CLMM046
The KFC Coupon Fiasco	Details	CLMM045
Coca-Cola, PepsiCo and the Indian Soft Drink Beverage Market	Details	CLMM044
Reliance ADAG Forays into Online Retail Business	Details	CLMM043
Blendtec's "Will it Blend?": A Viral Marketing Campaign	Details	CLMM042
Mobiledu: Nokia's Mobile Internet Innovation in China	Details	CLMM041
Virgin Galactic: Serial Entrepreneur Richard Branson's Space Travel Venture	Details	CLMM040
Changing Dynamics in the Shampoo Market in India	Details	CLMM039
Priceline's Pricing Strategy: Name Your Own Price (NYOP) & Beyond	Details	CLMM038
Pharmaceutical Marketing: Personalized Medicine	Details	CLMM037
Apple's Pricing Strategy for iPhone in the US	Details	CLMM036
Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits	Details	CLMM035
Green Marketing & the Menace of Greenwashing	Details	CLMM034
Google's Quest for the Perfect Ad Pricing Model	Details	CLMM033
Tasty Bites - Target Marketing in USA	Details	CLMM032
Surrogate Advertising Practices in Indian Liquor Industry	Details	CLMM031
Market Entry Strategies of Starbucks	Details	CLMM030
Short Messaging Service (SMS) - Emerging Tool for Advertisers	Details	CLMM029
Perils of Celebrity Endorsements - The Siyaram Example	Details	CLMM028
The Launch of Scorpio - A Sports Utility Vehicle	Details	CLMM027
Branding Commodity Product - Indian Salt Industry	Details	CLMM026
Ranbaxy and its Global Marketing Strategy	Details	CLMM025
Philip Morris International - Entry Strategy in India	Details	CLMM024
P&G's Online Marketing Research Initiatives	Details	CLMM023
Nutraceutical Product Market in India	Details	CLMM022
Nurturing a Mother Brand - Nivea	Details	CLMM021
Failure of New Coke	Details	CLMM020
McDonald's Employee Training Programs	Details	CLMM019
Product Management at Maruti Udyog Limited	Details	CLMM018
Loyalty Card Programs In Indian Retailing	Details	CLMM017
KVIC's Branding and Product Quality Initiatives	Details	CLMM016
Kellogg's Positioning Strategy in India	Details	CLMM015
HPCL - Customer Service Initiatives	Details	CLMM014
Repositioning of Honda City	Details	CLMM013
Branding Initiatives of Himalayan Drug Company	Details	CLMM012
GCMMF - Going Beyond Amul	Details	CLMM011
Brand Relaunch of Frooti	Details	CLMM010
Private Branding by FoodWorld	Details	CLMM009
Direct Marketing by Eureka Forbes	Details	CLMM008

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