Google Australia-How Should It Respond To Australia`s News Media Law?
| Case Code: BENV043 Case Length: 10 Pages Period: 2015-2021 Pub Date: 2022 Teaching Note: Not Available |
Price: Rs.300 Organization: Google Australia Pty Ltd Industry: Technology & Communications Countries: Australia Themes: Regulatory Environment , Government Policies, International Business,Stakeholder Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On January 21, 2021, Google LLC (Google), an American search engine company and a subsidiary of the technology conglomerate Alphabet Inc., threatened to remove its search engine from Australia over a tussle with the federal government on a proposed News Media Bargaining Code (Code). The Code intended to ensure that news media businesses in Australia would be fairly remunerated for the content they generated that were displayed as links on search engines, so as to help sustain public interest journalism in Australia and also address the issue of market dominance of technology firms over media organizations in Australia..
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