'Enrich Not Exploit': Can New CSR Strategy Help Body Shop Regain Glory?
| Case Code: BECG148 Case Length: 21 Pages Period: 2006-2017 Pub Date: 2017 Teaching Note: Available |
Price: Rs.500 Organization: The Body Shop International Plc. Industry: Cosmetics Countries: UK, Europe, US, Global Themes: Corporate Sustainability, Corporate Social Responsibility |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On February 2, 2016, The Body Shop International Plc. (Body Shop), a UK-based retailer of natural-based and ethically-sourced beauty products, unveiled a new global CSR strategy to reassert its leadership in ethical business. The commitment, entitled 'Enrich Not Exploit', outlined 14 new sustainability targets to be achieved by 2020 that touched all areas of the business.......
Founded in 1976 by Dame Anita Roddick (Roddick), Body Shop was regarded as a pioneer of modern CSR. Since its inception, the beauty retailer, which was strongly associated with the social activism of Roddick, had endorsed and championed various social issues that complemented its core values –opposition to animal testing, developing community trade, building self-esteem, campaigning for human rights, and protection of the planet. Through these initiatives, Body Shop had cultivated a loyal customer base. But following its acquisition by beauty care giant L'Oréal SA (L’Oréal) in March 2006, both Body Shop and Roddick came under severe criticism.....
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