Winner of EFMD Case Writing Competition, 2020 in the 'Family Business' category

This case was selected as the Final Round III Case in the 8^th Schlesinger Global Family Enterprise Case Competition, 2021, organized by The University of Vermont, Grossman School of Business, Burlington, USA.

Family Feud at Aldi Nord

Case Code: BECG170 Case Length: 10 Pages Period: 2012-2019 Pub Date: 2021 Teaching Note: Available

Price: Rs.500 Organization: Adli Nord Industry: Retailing Countries: Germany Themes: Family Business, dispute,succession planning

Abstract Case Intro 1 Case Intro 2 Excerpts

Origins of Aldi

The history of Aldi goes back to 1913 when Anna Albrecht opened a small store in Schonnebeck, Essen, Germany. Anna’s husband Karl Albrecht, who was a baker apprentice, was conscripted into the Germany army during World War I in 1914. Karl and Anna had two children – Karl (born in 1920) and Theo (born in 1922). Theo worked in his mother’s store while Karl worked in a delicatessen..

Buy this case study (Please select any one of the payment options)

Price: Rs.500 Instant Download

Price: Rs.500 Express Checkout

PayPal (11 USD)