Meituan: A Chinese Online Delivery Platform`s Unfair Business Practices

Case Code: BECG185
Case Length: 15 Pages
Period: 2020-2021
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization: Meituan
Industry: Foodservice
Countries: China
Themes: Business Ethics, Digital Marketplace,Platform Model

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On October 8, 2021, China’s online food delivery and services on-demand platform Meituan was fined US$530 million by the State Administration for Market Regulation (SAMR), the regulator that operates under the government of the People’s Republic of China, for antitrust violations. The company was penalized for forcing restaurants and merchants to enter into exclusivity agreements with it under a policy known as ‘pick one from two’ to be listed on its online platform.

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