Nudie Jeans: An `Impact First Brand` Contributing to the Sustainable Fashion Industry

Case Code: BECG177
Case Length: 7 Pages
Period: 2001-2022
Pub Date: 2022
Teaching Note: Available

Price: Rs.300
Organization: Nudie Jeans Co.
Industry: Textiles & Apparel
Countries: Sweden
Themes: Sustainability, Sustainable Innovation,Brand Strategy,Operations Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Why do jeans need to be produced sustainably?

The global fashion industry was commonly believed to be one of the most environmentally polluting industries in the world. The fashion industry was responsible for heavy water consumption, apart from causing water pollution and waste accumulation. According to the United Nations Conference on Trade and Development (UNCTAD)..

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