Sustainable Packaging Practices at The Better Packaging Co.
| Case Code: BECG171 Case Length: 18 Pages Period: 2018-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization: The Better Packaging Co. Industry: Environment & Waste Management Services Countries: New Zealand,Australia Themes: Sustainability, Business Ethics,Environmental Sustainability,Socially-responsible Business Practices |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In May 2021, Rebecca Percasky (Percasky), co-founder of New-Zealand-based sustainable packaging company The Better Packaging Co. (TBPCo.),was declared as one of the winners of the International Cartier Women’s Initiative (Cartier). Percasky was chosen by Cartier for being a woman entrepreneur who was making an impact by running a business which emphasized social and environmental sustainability. She was one of the eight winners at Cartier,receiving prize money of US$100,000, and was the first New Zealand woman to win the South Asia and Oceania section of the global competition. Commenting on winning the competition, Percasky said, “I feel incredibly honoured to be included in a really impressive group of women.” ..
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