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Case Code: BSTR567
Case Length: 13 Pages 
Period: 2014-18   
Pub Date: 2019
Teaching Note: Available
Price: Rs.300
Organization : Atom Bank
Industry :Banking
Countries : UK
Themes: Digital Banking/Digital Platform/Life Style Banking/Branch-Free Banking/ Deep Personlization
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
Technology
Operations
Economics
Leadership & Entrepreneurship

Atom Bank: The "Next Generation" Digital Challenger Bank in UK

 
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INTRODUCTION

 
In October 2018, United Kingdom- (UK) based mobile banking player Atom Bank plc. (Atom Bank) was recognized by (KPMG) as one of the world’s most innovative companies in financial technology for the fourth consecutive year for its creation of products and services that had disrupted the existing processes and products dominating the banking industry.

Launched in 2016, Atom Bank had started with a funding of £149 million from investors. It became the UK’s first digital bank to offer easy and convenient banking, along with unique and engaging ways to manage money...

 

 
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