CreditEase-Enabling Financial Inclusion through FinTech

CreditEase-Enabling Financial Inclusion through FinTech
Case Code: BSTR607
Case Length: 20 Pages
Period: 2007-2019
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization : CreditEase
Industry : FinTech and Financial services
Countries : China
Themes: Financial Services and FinTech, P2P Lending
CreditEase-Enabling Financial Inclusion through FinTech
Abstract Case Intro 1 Case Intro 2 Excerpts


Tang Ning (Ning), founder and CEO, CreditEase, was investing considerable time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in China which had large underserved populations. Witnessing the grim situation of poor people of China, Ning launched CreditEase which focused on providing collateral-free loans and non-guaranteed loans to the financially excluded section of China. The company not only helped urban customers get non-collateral and non-guaranteed credit loans or car and home mortgages but also provided financial services to rural customers including farm products, machinery leasing, as well as supply chain financing counseling.

Over the years it launched many products and services such as Zhuyedai (Loan to Help Business) that offered basic credit loan products to small business owners, P2P sub-platform Yinongdai which allowed people to select farmers/borrowers on their own and complete the entire lending process online, Xinyi Project which helped women accomplish their entrepreneurial initiatives and many more products. Subsequently, CreditEase ventured into new business segments like wealth management and FinTech Investment. Based on big data, finance cloud, and other innovative technologies, CreditEase transformed itself from a microfinance institution with basic working capital to an institution offering inclusive finance and an extensive range of products for a wider customer base. Consequently, CreditEase became China's top inclusive finance company. Further, CreditEase became China's first Fintech to list on the New York Stock Exchange. It built up a network in Hong Kong, Singapore, Tel Aviv, New York, and Silicon Valley. It also went on to receive many laurels for its inclusive finance services and achieving success in such a short span of time.

It was awarded the Star of Innovation in Fintech by the 'Global Finance's Stars of China Award, the Best Social Platforms Communications for CreditEase Inclusive Finance by Tencent Financial Marketing Award and the Best Wealth Manager for Digital Innovation. However, with the number of successful Chinese FinTech companies on the rise, the People's Bank of China and the China Banking Regulatory Commission had started making strict policies and had cracked down on marketplace (peer-to-peer) lending firms. CreditEase also faced problems due to the associated risks for lenders and borrowers in the business. Given the CreditEase's expertise in FinTech, would it be able to expand its footprint across the world and become the global leader in financial inclusion through technology?


The case is structured to achieve the following teaching objectives:

  • Discuss the challenges of achieving financial inclusion at the bottom of the pyramid
  • Analyze the conditions under which this can be achieved in a country
  • Analyze how the regulatory framework of a country impacts the growth of FinTech industry in that country
  • Analyze how CreditEase leveraged Big Data, Blockchain, and IoT in promoting financial inclusion
  • Discuss challenges faced by FinTech industry and how CreditEase overcame these challenges



CreditEase, China, Tang Ning, Financial Inclusion, FinTech, P2P Lending, Finance Cloud, Big Data, Microfinance, Online Lending, Financial Services, Payment Technology

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